Sponsors

Sponsors

Threshold is supported through paid and product sponsorships. If you are interested in sponsorship opportunities please email: membership@thresholdcycling.com

Threshold is proud to present the following sponsors:

Four Burgers was founded on the principle of making burger lovers out of everyone! “Which one are you?” Their unique approach to burgers crosses all lifestyles and tastes bringing the American burger joint into everyone’s life. Their burgers are all natural, made fresh daily and brought to you by the best team in the business.

Schwalbe, with world headquarters in Reichshof-Wehnrath, Germany, is the foremost bicycle tire company in all of Western Europe and soon, North America! Schwalbe  prides itself on outstanding customer service, consistency, a superior product at a competitive price, and the endless pursuit of supporting a great sport and a healthy source of transportation.

Rudy Project is a modern, marketing oriented company that has established itself as a leading brand worldwide. Rudy Project designs and manufactures hi-tech sunglasses, goggles, helmets and accessories using the application of science, advanced materials and computer technology to create functional, aesthetically superior and technologically advanced products.

It’s no secret that DeFeet is the company that revolutionized cycling socks. Before DeFeet, the cycling sock hadn’t changed much in decades. The Aireator changed that with its flat knit cuff and airflow mesh weave.  DeFeet socks have been worn to many victories in the Tour de France, Paris-Roubaix, World Championships and many more. These products are ideal for riding your road or mountain bike anywhere in the world and in any condition you will face.

From 1991 until today, athletes the world over have come to the same conclusion: GU works. The Berkeley-based sports nutrition company started with the original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU₂O was launched as the perfect hydration companion to GU Energy Gel, and in 2008, the introduction of Roctane Ultra Endurance Energy Gel continued GU’s mission: help athletes go faster and longer than ever before.

Mad Alchemy satisfies the skin care needs of cyclists looking to maximize their experience on the bike, with a full line of both all natural embrocations and high quality chamois cremes. In the Spring of 2008, Mad Alchemy began it’s quest to develop an embrocation that not only protected and warmed the skin, and one that did so without harming the body or it’s environment. In the time since, we have developed products of unparalleled quality and environmental consciousness and are excited to share.

Welcome to Ritchey Design, the home of exceptional bike parts and people who use them. Our ambition is to inform and inspire you about Ritchey products and how we contribute to the betterment of the sport through 35 years of design experience.  Tom Ritchey is an icon of the sport, one of the inventors of the mountain bike, and our Founder, President and Head of Product Development. Backed by a worldwide team in California, British Columbia, Switzerland and Taiwan, our dedicated group of enthusiasts work tirelessly along with Tom to innovate and refine our components so that you can perform at your best and get the most out of your bike.

what is nuun? in real words? imagine being out on a long run or ride, or being in the gym. rather than settle for water or buy a sugary drink from a convenience store, you just fill up your water bottle and drop in a couple of nuun tabs. by the time you’ve tied your laces or put on your pack, you’ve got a complex electrolyte drink that recharges your salts, but is refreshing and more efficiently absorbed than water alone or most sports drinks on the market. said simply: nuun was designed, formulated and tested to keep you optimally hydrated, wherever you are.